The Nez Perce Tribe’s FM Radio Broadcast Station, call sign, KIYE is a non-commercial/educational station authorized on November 13, 2007, by Nez Perce Tribal Executive Committee (NPTEC) Resolution NP 09-055. At the time the NPTEC determined that a non-commercial education broadcast radio station would fill a void in communication across the Reservation regarding health, safety and education. In August 2011 the Nez Perce Tribe was granted a FCC License to cover for a new, non-commercial FM station originating in the community of Kamiah, Idaho to serve the Reservation.

Vision

The Nimiipuu voice of past, present, and future

Mission

To educate, inform, and entertain listeners from the heart of the Nimiipuu homeland

Programming Philosophy

Station programming is designed to provide useful information and be entertaining. The programming is designed to provide a unique platform that blends all facets of the Nimiipuu community.  Designated special program slots appeal to specific segments of the community. To increase our Public Service Announcements are broken down into the following:

• Culture/History
• Department/Program Awareness
• Community Events/Opportunities
• Language instruction, use & preservation
• Health Care for the family
• National Native Issues
• Substance Abuse
• Prevention Public Safety

KIYE Radio is owned and operated by the Nez Perce Tribe.

Policy Objectives

• Underwriting is a mechanism to diversify station financial revenue and promote sustainable means that also engage the business community serving the residents (listeners) across the Reservation
• Underwriting guidelines will ensure adherence to Federal Communication Commission rules and regulations.
• Underwriting guidelines will inform tribal employees and underwriters of the procedures related to on-air mentions and financial transactions
• Underwriting guidelines will clearly represent transaction processes and safeguard tribal assets.

KIYE underwriting announcements are carefully crafted to meet business marketing and public relations. These guidelines serve to protect the noncommercial/educational intent of the KIYE broadcast license Guidelines are established for profit and not for profit underwriters in the same manner.

FCC requirements dictate that all public radio stations must refrain from using language which suggests

• Calls to Action (word such as “call”, “visit”, or other phrases prompting action)
• References to Price (actual price, “free”, “on-sale”, “low-cost”,” etc.)
• Inducements to buy, rent, sale, or lease. (“discount”, “first month free”) Superlatives (“guaranteed”, “best”, “greatest”, “most reliable”, etc.)
• Qualitative and comparative adjectives which serve to elevate the image of the business (“experts”)

For more information on FCC guidelines, consult Section 399B of the Federal Communications Act of 1934, see 73.504d and73.504(e), and FCC 2D 255 (1994).

Underwriting Announcements

• All credits begin with standard phrasing. Standard phrasing is counted as part of the 20-second length.
  • “Funding for KIYE comes from…” for cash underwriters.
  • “Support for KIYE comes from …” for non-cash accounts.
• All underwriting copy is reviewed by station management prior to broadcast.
• All credits are voiced by station staff. We do not produce spots with music. We do not accept pre-produced announcements.
• We permit listing up to three principal products or services offered by said underwriter.
• The name of the business can appear no more than two times. If the name is in the web address, that counts as a mention.
• All copy must be grammatically correct. Staff will edit copy for broadcast to avoid run-on sentences, inside jargon, etc.
• Direct solicitation for nonprofit organizations is not allowed.
• Slogans or logograms are permitted so long as they do not contain comparative or qualitative descriptions of the donor’s products or services. Slogans are permissible if they are currently being used as a verified element of the business’ marketing mix.
• Other than in accepted slogans, words such as “you,” “your,” “our,” and “we” are not permitted, as these words suggest a personal statement on the part of KIYE.
• Political campaign announcements are not permitted. In addition, no underwriting is permitted for referendums and initiatives.
• These same guidelines apply to non-profit organizations as commercial businesses.
• Messages cannot advocate positions on controversial issues.
• Underwriting will provide for overall station support and not be for specific programming content. The Nez Perce Tribe reserves the right to refuse to accept underwriting from companies, businesses, organizations or any other entities deemed to be inconsistent with KIYE-FM Station image, not of general interest to KIYE listeners, or that could be detrimental to the welfare and image of the station
• Financial support will not be accepted from businesses or organizations with interests in oppressive regimes or that engage in discrimination based on the basis of race, creed, religion, gender, sexual orientation, disability, political affiliation or membership in the armed forces of the Unites States.
• Final approval of underwriting credit copy lies with KIYE

Download a copy of KIYE’s Underwriting Policy and Underwriting Agreement

 Underwriting Plans

Support Plan	Monthly Rate	Annual Rate	Description
Individual/Family	$10	$120	One mention every 3 hours between 6:00 am – 12:00 midnight
Business Plans
Bronze	$30	$360	One mention rotating every 6 hours between 6:00 am – 12:00 midnight
Silver	$45	$540	One mention rotating every 3 hours between 6:00 am – 12:00 midnight
Gold	$100	$1,200	One mention rotating every 1 hour between 6:00 am – 12:00 midnight
Platinum	$208	$2,500	Three mentions every 1 hour from 6:00 am – 12:00 midnight –Underwriting/Business brief biography –Customer Testimonial (2 minutes)